The 135th Rose Parade, a cherished New Year’s Day tradition, is set to enliven the streets of Pasadena, California, on January 1, 2024. Embracing the theme “Celebrates a World of Music,” this year’s parade promises a vibrant and diverse showcase of petal-adorned floats, dynamic marching bands, and equestrian units, drawing participants and spectators from around the globe.
For the first time in its storied history, the Rose Parade will be livestreamed, making the event accessible worldwide through streaming services like Fubo TV, Christmas Plus, Pluto TV, and LocalNow. This digital innovation allows the parade to reach a global audience, inviting people everywhere to join the festivities virtually. Additionally, viewers can tune in to the parade via The Roku Channel, Amazon Freevee and Prime Video, LG Channels, and Sling FreeStream, offering a plethora of options for digital spectators.
Traditional TV broadcasts of the parade will also be available on major networks such as ABC, NBC, and Univision. Following the floral extravaganza, sports fans can switch to ESPN to watch the much-anticipated Rose Bowl Game, a highlight of college football’s bowl season.
The Rose Parade’s return in full splendor, following attendance challenges posed by the COVID-19 pandemic, symbolizes a resurgence of communal celebrations and public events. Enhanced security measures ensure the safety and peace of all attendees, reflecting a commitment to maintaining the joyous spirit of the parade amidst evolving global circumstances.
The 2024 Rose Parade stands as a testament to resilience, diversity, and the unifying power of music and celebration. It promises to be a spectacular start to the new year, blending tradition with innovation, and offering an inclusive and joyous experience for all.