Guidelines for AI-Produced Content :- Google may have made a mistake with its Bard announcement, but it quickly made up for it with the unveiling of new search policies for AI-generated material in early February. Google appears to validate what many knowledgeable SEOs have said for a while:
Whichever method you use, as long as the information you produce is useful for readers and not only for the search engines, it doesn’t matter.
Where do SEOs move from here now that Google’s viewpoint is there to everyone to see? I’ll look at the subject from several perspectives:
- The union between AI with Google.
- The warnings to take into account while employing AI for content.
- Today, SEOs must learn certain skills.
The marriage of Google and AI
Nobody should be surprised that Google and Microsoft Bing are employing AI-powered content to offer search results.
Google has been utilising AI in some capacity for a very long time, according to their own standards. (And paid search marketers are aware of how much machine learning and AI have altered the PPC landscape.)
These businesses probably foresaw the potential of AI for content creation when it became broadly accessible, a turning point symbolized by the launch of ChatGPT. It is not practical to advise users not to utilize it. Instead, both search engines are vying for position as trustworthy AI content curators.
For me, it has always been crucial to keep my attention on producing valuable material. Clearly, Google adheres to the same norm.
After all, humans are just as capable of producing spammy material as AI. It’s analogous to stating that a calculator produces subpar arithmetic answers since you didn’t come up with the solution on your own. We’ve also discussed the “spam vs. quality” debate in the past, particularly in relation to links.
No matter what technology is used to create the material, Google is still primarily concerned with useful content.
Google and AI content: The caveats
Google won’t penalize you if you include AI into your toolkit to produce valuable content.
The issue is that using these technologies improperly is alluring. You are not permitted to hire ChatGPT to write all of your content and then call it a day by Google.
Like all tools, ChatGPT and its rivals are only that: tools that must be used by people. Other from aggregation, it will just absorb and regurgitate the information you offer it. Users are getting nothing fresh from you.
I can see poor use cases, such as when marketers utilize ChatGPT to add the location to thousands of otherwise similar franchise entryway pages and call it a day.
I can tell with certainty it won’t fly, but I’m not sure what a penalty would look like, and neither is Google.
- If Google determines that you’re utilizing AI for pure ranking goals, would there be a manual penalty?
- Will it make changes to some of its algorithms to look for examples of controlled AI?
- Might someone who was sincerely attempting to do the right thing end up receiving a manual punishment?
The majority of SEO professionals are aware that Google’s algorithms have periodically penalized white-hat businesses. Any substantial algorithmic shift prompts concerns that it could occur often.
Regarding the rules, I found the portion about AI disclosures to be the most unclear (and concerning).
Skills in focus for SEOs
Whichever way you look at it, artificial intelligence is poised to be a potent tool for content creation. SEOs who aren’t yet familiar with its details should take their education seriously.
Skilled writers and marketers will have a huge opportunity thanks to AI-produced content to stand out from what may well be an approaching deluge of sloppy, subpar writing.
Google can discern between genuine value more easily the more craft skilled authors can offer. A baseline can be more quickly established using AI-produced material, but it is still only a baseline.
Good SEOs should become adept at:
- Create useful inputs.
- cite reliable sources of information (think initial sets of keywords or smart ideas for content briefs).
- To actually make the material distinctive and useful, incorporate their special expertise and study throughout the polishing step.
Writing helpful content for users is the North Star
At its core, AI-generated content is a modern update of a famous philosophical SEO tug of war.
Either you can provide top-notch websites and content with excellent UX across platforms, or you can try to manipulate the algorithm and take short cuts to get ahead.
Google has been clear about their position. Marketers that stick to their guiding principle of generating value by knowing their customers will succeed.
Although the applications may change, the objective stays the same.